Creative Data Storyteller
Overview
Boston-based brand New Balance is loved by students and young professionals like us. We love the city just as much as we love the brand. So our team decided to create a viral video featuring us wearing New Balance walking across the city. We've been to all signature places in Boston, such as Copley Square, Newbury Street, and Kenmore.
Business Goal
The goal of this campaign is to link the brand with the city in order to drive more Bostonians to develop a connection with New Balance.
Results
By using social media analysis tools, it turned out our campaign was a big success. We had over 140,000 impressions on Twitter. We also promoted this campaign on Facebook and Chinese social media Weibo and WeChat.
My Role
My Role
I participated in video shooting and promoted this campaign through various platforms.
Credit
Yin Lin, Yu-Hsuan Wang, Chieh Yang, Yiln Xie, Tina Qian
Executions
Warm-up before the video was released
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Retweets
Tweet Reach Analysis
Likes and shares on Facebook
The Video
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