Creative Data Storyteller
Overview
WikiFoods is a MIT star-up in Cambridge. Its most recent product is Incredible, a bite-sized frozen treats that are free from the most common food allergies. As apprentices at AMP agency, we were responsible for creating a marketing campaign for our client.
Business Goal
Raise brand awareness and drive sales. However, the allery-free market is considered as a niche market. Our challenge is to find how to engage our target audience -- millennial mothers of kids with food allergies.
My Role
I was responsible for researching on NGOs and higher education institutions we can work with. Also, together with my team members, I found the target audience of our product and came up with all executions for this marketing campaign.
Credit
Gabreille Belavsky, Katrina Lu, & Ada Wong
Snapshots
Back to all my work
A primary research project on segmentation analysis of a home shopping technology
A primary market research on college consumers shopping preferences for self-assembling furniture
A secondary research on the higher education market
A marketing and advertising campaign our team created for a MIT start-up WikiFoods
My AdLab team worked on a semester-long project for Cambridge Historical Tours' new branding campaign
A digital media campaign for New Balance Boston
A CD Cover and web ad design for the song How Long Will I Love You by Ellie Goulding
A Print Ad for Sour Patch Kids