Creative Data Storyteller
Overview
This is a print ad for the candy brand Sour Patch Kids, and the target audience are college students. The main idea of this print ad is to show a contrast of a serious professor and a lively sour patch kid. Classes can be boring and stressful. A pack of Sour Patch Kids can give students a little bit relief. I also came up with the copy for this print ad.
Software: Photoshop and Adobe Illustrator
Print Ad Display on an Ipad
Back to all my work
A primary research project on segmentation analysis of a home shopping technology
A primary market research on college consumers shopping preferences for self-assembling furniture
A secondary research on the higher education market
A marketing and advertising campaign our team created for a MIT start-up WikiFoods
My AdLab team worked on a semester-long project for Cambridge Historical Tours' new branding campaign
A digital media campaign for New Balance Boston
A CD Cover and web ad design for the song How Long Will I Love You by Ellie Goulding
A Print Ad for Sour Patch Kids